Combining a digital audience with event proceedings is not a novel idea for event planners. Reaching a larger audience is made easier by adding event-specific social media messaging or streaming an event online. Hybrid Events take things a step further by introducing you to both local and global audiences. Hybrid event ought to be a part of your event strategy going forward as COVID-19 continues to have an impact on the event sector and the capacity of large groups of people to congregate. Here, we’ll go over how and why.
A Hybrid Event is what?
According to wikipedia, A hybrid event is a tradeshow, conference, unconference, seminar, workshop, or other gathering that combines an “in-person” component with an “online” component.
Hybrid events have grown in popularity in 2020 due to the COVID-19 pandemic, allowing businesses to continue large-scale meetings with audiences both virtually and physically while staying safe.
Five advantages to holding a hybrid event
With additional audiovisual and software components to get used to, hybrid events may push some event planners outside of their comfort zones, but there are many wonderful advantages for you and your audience. Here are the top 5 advantages of holding a hybrid event.
An expanded audience
Your hybrid event’s virtual component gives you the chance to connect with a much larger online audience. Your event can be virtualized for those who live far away or are unfamiliar with its benefits.
Reduced costs for the environment
Going hybrid is a great way to accommodate attendees who might feel guilty about travelling and would rather reduce their personal carbon footprint. Face-to-face meetings are still important. Hybrid events can be seen as a good strategy and a step in the right direction for companies looking to lessen their environmental impact.
Lower travel expenses
Meetings and conferences can be expensive, which is why your audience may not show up. Businesses that host events outside of commercial centres, in more rural areas, may find it challenging as a result. With hybrid events, you can draw attendees from those major cities without having to worry about long travel distances.
The potential data insight your conferencing software can offer is another advantage of hybrid events. To measure audience engagement at conventional events, head counts and satisfaction surveys would be used. You may be able to gauge attendees’ engagement through their interactions during a hybrid event, which will help you make improvements for the future. All of the hybrid event content can also be reuse for marketing after the event is over.
Safer for avoiding social contact
When large gatherings are not allow, hybrid events allow you to still reach the same audience. Allowing a smaller live audience with social distancing requirements allows the remaining audience to participate remotely.
How do hybrid events operate?
A hybrid event consists of two essential components: a live, in-person portion held at a location and a virtual portion streamed online using conferencing software.
Your hybrid event’s in-person component will be very similar to a traditional event in that there will be a host or presenter and an in-person audience present in the same space. Your virtual audience, which is connecting remotely and is able to participate in the event’s activities, introduces the hybrid element.
If you want your hybrid event to succeed, make sure your venue has the audiovisual equipment and space to safely accommodate your in-person audience.
Experts in hybrid event management
In collaboration with Warwick Event Services, Engagelife provides a range of hybrid and virtual event solutions. Our award-winning event management can extend your live event to reach a global audience through fully branded film and presentation studios in our venues, event live streaming, and other methods.
Article published by Reno Article