How to Take Great Commercial Photos that Sell

Introduction

If you want to take great commercial photos that sell, there are a few things you need to keep in mind. First, you need to make sure the lighting is good. Second, you need to frame your shots well. And third, you need to capture the right mood.

In this blog post, we’ll give you some tips on how to take great commercial photos that sell. We’ll also share some tips on how to make your photos sell. And finally, we’ll put it all together with an example commercial photo shoot.

Tips for taking great commercial photos

The importance of good lighting

Lighting is one of the most important aspects of taking great commercial photos. Good lighting can make your products look more appealing and can help to set the right mood for your shoot. There are a few things to keep in mind when it comes to lighting for commercial photography.

First, you’ll want to make sure that your products are well lit. This means using a light source that is bright enough to illuminate your subject matter without washing it out. Natural light is often the best option for this, but if you’re shooting indoors you may need to use artificial lighting.

Second, you’ll want to pay attention to the direction of your light source. The angle of the light can have a big impact on how your photos turn out. For example, using a soft light source will create a more flattering effect than using a harsh light source.

Finally, you’ll want to experiment with different types of lighting setups until you find one that works best for your needs.

Framing your shots

Framing is another important aspect of taking great commercial photos. When framing your shots, it’s important to keep the composition in mind. This means thinking about where you want to place your subject matter within the frame and how much of the frame you want it to take up.

It’s also important to consider what else you include in the frame, such as background elements or props. Including too much clutter in the frame can make your photos look busy and can be distracting for viewers.

On the other hand, including too little in the frame can make your photos look empty and uninteresting. Finding the right balance is key to taking great commercial photos that sell. Visit https://bauschphoto.com website about commercial photos.

Capturing the right mood

The mood of your commercial photos is also important in terms of making them sellable. Depending on what type of product you’re selling, you’ll want to capture a certain mood in your shots that will appeal to potential buyers.

For example, if you’re selling a luxurious item, you might want to capture a feeling of opulence and sophistication in your photos. On the other hand, if you’re selling a more casual item, you might want to capture a feeling of fun and relaxation.

No matter what type of product you’re selling, it’s important that your photos convey the right mood so that potential buyers will be interested in purchasing it.

Highlighting the features of your product

When you’re taking photos of a product to sell commercially, it’s important to make sure that the product’s features are front and center. The goal is to make the viewer want to buy the product, so highlight what makes it special and unique. Use close-ups, different angles, and creative lighting to show off the best features of your product.

Creating an emotional connection

Your commercial photos should also create an emotional connection with viewers. After all, people don’t just buy products – they buy experiences and feelings. To tap into this, try to capture the mood or feeling that you want your viewer to experience when they see your photo. If your product is fun and exciting, for example, then your photo should convey that same sense of energy and excitement.

Telling a story

Another way to create an emotional connection with viewers is to tell a story with your photos. This could be the story of how your product was made, or how it’s used in everyday life. It could even be a fictional story that beautifully illustrates the feeling you want viewers to experience when they see your photo. Whatever story you choose to tell, make sure it’s captivating and relevant to your product.

Planning your shoot

When you are planning a commercial photo shoot, it is important to have a clear vision of what you want to achieve. This means thinking about the products or services that you are trying to sell, and what kind of message you want to communicate with your photos.

It can be helpful to create a mood board or Pinterest board with images that inspire you, to help you visualize the look and feel that you are going for.

Once you have a good idea of the overall style and feel of the shoot, it is time to start planning the details. This includes things like deciding on a location, finding models or other talents, and renting any props or wardrobe items that you will need. It is also important to think about the logistics of the shoot, such as how many people will be involved and what time of day it will take place.

Shooting the photos

Now it’s time for the fun part – actually taking the photos! If you have done your planning ahead of time, this part should run relatively smoothly. Start by setting up your lighting – whether that means natural light or artificial light, make sure it is flattering and conducive to getting great shots. Then arrange your props and talent in whatever way makes sense for the concept of your shoot. Take some test shots to make sure everything looks good, then start snapping away!

Remember that commercial photography is all about selling a product or service, so try to keep that in mind as you are shooting. Highlight the features of your products in an attractive way, and capture moments that will evoke an emotional response from viewers. If you can tell a story with your photos, even better!

Reviewing and editing your photos

After your photo shoot is complete, it’s time to go through all of your photos and select the best ones. This can be tough – especially if you took a lot of great shots – but try to be critical in order to narrow it down to only the very best images. Once you have selected your favorites, edit them in whatever way will make them look their absolute best (this may include things like color correction, cropping, or retouching).

Conclusion

If you want to take great commercial photography that sells, there are a few things you need to keep in mind. First, lighting is everything – make sure your product is well-lit so that potential customers can see it clearly. Second, framing is important – choose your shots carefully and make sure they highlight the features of your product. Third, the mood is key – capture the feeling you want your customers to experience when they see your photos.

Putting all of these tips together, let’s say you’re planning a commercial photo shoot for a new line of jewelry. First, you’ll need to plan your shoot – decide on the location, the props, and the overall vibe you’re going for.

Next, it’s time to shoot the photos – take a variety of pictures, paying attention to lighting, framing, and mood. Finally, review and edit your photos until you have a selection that you’re happy with.
By following these tips, you can take great commercial photos that sell – so get out there and start shooting!