Custom boxes Nowadays, finding people who use a single channel for purchases is difficult. Consumer behavior is constantly changing. Multi-channel shopping is now an increasingly popular choice for shoppers. Companies cannot continue to focus their efforts only on offline or online sales. 74% of customers across all age groups use multiple channels throughout their shopping experience.
It has become crucial for brands to increase their exposure across channels to increase sales. To connect with customers and potential buyers, companies must invest in retail partnerships, marketplaces, and experiences for their brands.
The latest trends in consumer behavior show that consumers are looking at different prices and comparing models to ensure they get the best value. Even with the presence of e-commerce giants such as Amazon, consumers are looking to other sites to find the items they want to purchase in search of the best value for their money. Many shoppers visit other significant websites to look for reviews and ratings before buying from Amazon. The top sites they visit are Walmart, consumer electronics sites, Target, home improvement sites, and brand websites.
Get Noticed on the Market with Custom Boxes and Packaging
Custom packaging can increase cross-channel customer popularity, brand awareness, and retention of your brand. If you can ship an order with custom packaging, you can entice customers to return to your main storefront. Selling on different channels will increase the visibility of your business, as well as custom packaging.
Create custom packaging as part of your business plan. Also, consider the following suggestions that can help you improve your strategy.
Strengthen Your Brand Image
When you incorporate custom packaging, you can increase your brand value in several ways. No matter where a website, marketplace, social media site, offline or online, the consumer purchases your product, it must be delivered in a uniform and personalized package.
Customers love the unifying brand experience that personalized packaging provides. 34% of customers decide to buy by packaging.
If your company’s brand doesn’t deliver the same quality across all channels, it’s likely to do your business more harm than good. Instead of encouraging loyalty, inconsistent branding allows customers to switch to another brand.
Custom packaging allows you to use your brand’s trademark colors and designs, no matter where the customer decides to buy. Making custom packaging the centerpiece of your multi-channel strategy helps your brand stand out from the rest of the pack.
Powerful Marketing Tool
Multi-channel marketing coupled with personalized packaging provides unbeatable product presentation. This is a great way to boost word-of-mouth marketing. Customers and social media influencers often share unboxing videos. Customers are likelier to remember and study your company with attractive and bold packaging. Be sure to remember the challenges of managing inventory across multiple channels.
There are currently over 41 million unboxing videos on YouTube. 73% of those who watched an unboxing video watched it to learn more about the item. This increases the chance that they will buy the product soon.
Custom packaging allows you to establish a consistent brand story across all mediums. This leads to great customer experiences and strong word-of-mouth marketing.
Way to Communicate with Customers
Custom packaging lets your business inform customers about other online channels on which your product is featured. If you include a note in your custom packaging, you can send customers to social media platforms or any other online medium.
If you choose to customize your packaging, you’ll also be able to make sure you tell your company’s story through your packaging. You can ensure that your branding components are reflected in your packaging and please your customers by presenting them.
By focusing on what makes your company distinct from other brands in the market and including them in your distinctive custom packaging, you stand out and gain an edge.
A reputable packaging company like Rush Custom Boxes offers a wide range of options for starters.
Add Personalized Touch to Product Packaging
Custom packaging will bring your brand message to their doorstep regardless of the channel your customer’s shop from. Customers have a greater affinity with brands that make them feel special. Personalized packaging includes personal notes, a gift with purchase, or loyalty cards. This will allow you to interact with your customers and create a unique emotional connection. This results in customer loyalty, which leads to increased business revenue.
Conclusion
By incorporating custom packaging into an existing multi-channel plan, you’ll help your business by providing the same brand experience to your customers, a chance for viral marketing, and a more meaningful relationship with your customers.
