Construction businesses often rely on word of mouth to attract clients and keep business coming in. However, a company website is a must-have to boost business even more.
A well-designed construction website can show off the company’s portfolio, client testimonials, and services. It can also include a contact form for potential clients.
Visuals
A construction company website design is more than just an online business card; it’s a powerful tool to establish credibility, attract new clients, showcase past projects, promote and market services, provide a platform for client engagement and communication, and much more. But a website is only as good as it is user friendly, which means having an intuitive, aesthetically pleasing design that aligns with the brand and works well across all devices.
The first thing that any potential client will notice when they land on your construction website is the visuals. This is why it’s important to have a high-quality hero image that captures the attention of visitors and entices them to learn more about your construction services. The best hero images are those that are captivating, eye-catching, and relevant to your industry.
If you want to take your web design to the next level, consider using a video that features clips of your construction workers in action. This is a great way to add some authenticity and personalize your brand, and it can help to create an emotional connection with your clients.
A portfolio section is a must for any construction website, and it’s a great way to demonstrate your company’s skills and expertise. Your portfolio should include high-quality images of your past projects, along with a description of each project and any unique challenges you may have faced.
Testimonials and reviews are a great way to show the public that you’re a trustworthy and reliable construction company. Make sure to display these prominently on your website, and use a testimonial filter to narrow down the results by location. This will ensure that only the most positive and helpful testimonials are shown to your potential customers.
Navigation
A well-designed construction website is more important than ever to establish credibility, reach and attract more potential clients, market and promote services, showcase past projects and experiences, improve customer engagement and communication, and provide a platform for online information access 24/7. However, it can be challenging to create a site that is both visually appealing and easy to navigate. Fortunately, there are plenty of construction website design examples to help inspire and inform.
Construction companies that offer a wealth of services can easily get bogged down with the number of different categories they need to break their site down into. Construction Logistics manages to do this with style, offering a neat layout that showcases their case studies without overwhelming their audience. The navigation bar is also quick and effective, directing users where they need to go in a few clicks. You can also use a filtering feature to allow users to narrow down the projects that are most relevant to their needs.
A lot of contractors focus on the aesthetics of their website, but they forget to include the important parts that make it functional. For instance, many websites are cluttered with various links, images, and other features that only distract users from what they came for.
Content
The content of a website is just as important as the design itself. It needs to be engaging and informative. Creating quality content will ensure that your website is continually updated and that potential clients will be drawn in by the information provided.
A helpful website is essential in any industry, especially one as competitive as construction. Your website should be able to provide potential clients with all the necessary information they would need to make an informed decision about hiring your company. This includes your contact information, services, and portfolio. It should also be easy for potential clients to get in touch with you, with a contact form no more than two clicks away.
A great way to showcase your construction work is by incorporating project galleries into your website. These will allow potential clients to view your previous work and get a feel for the type of construction you can do. It is best to display a few of your most impressive projects on the front page of your website, and then provide additional project galleries in your portfolio section.
You should also consider including client testimonials on your website, as these are powerful social proof tools for any service-oriented business. It is best to use written testimonials if possible, but video testimonials are an even better way to draw in your visitors.
Calls to Action
Having a website makes it easier for potential clients to get in touch and gauge if you’re the right contractor for their project. It’s also a great way to show off past projects and experiences, allowing you to gain credibility in the industry and impress current clients.
Your home page is the first thing most visitors will see, so it’s important to make sure it tells your story in a compelling and clear manner. You don’t want to overload it with text or distracting images; a balanced design will keep your audience engaged and interested.
In addition to a welcoming, well-written welcome section, your construction website should have a dedicated services page that details the specifics of what your company can do for clients. McCarthy’s site is an example of a simple but effective service page that does the trick. They offer a short description of each service along with links to relevant projects. They also separate each service into a separate category and subpage for easy reference.
A client testimonials section is one of the best ways to instill trust in prospective clients. It shows potential clients that you’ve done business with similar clients in the past and has a proven track record of success. The Wadia Associates homepage is an excellent example of a website that showcases its client testimonials in a way that looks professional and clean.
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