Reference and Education

Real-Life Applications Of Survey Research – 7 Important Points To Know

Using surveys to collect data has now become prevalent all over the world. Survey research is not just a great way to study a research issue. Instead, it can be used for various real-life applications. Moreover, with the help of the internet, it has become very easy to ask survey questions from anyone worldwide. This has made surveys very useful in today’s world.

In this article, we will explain some real-life applications of survey research. We have mentioned seven important points for you.

It is an effective way to do marketing:

In marketing, a survey can be used to analyze a market to get proper knowledge about the behaviour and buying potential of the target audience to sell a service or product. The main objective or goal of surveys in marketing is to gather useful data on a given market to determine various things, such as customer expectations, pricing trends and competitor analysis. The most important advantage of using a survey in marketing is that it can help businesses get important customer feedback.

This information is essential in business and marketing to get data based on facts. It can guide businesses in building a good marketing strategy for their customers. In this way, they can make their consumers happy, and they can also attract new customers. With the help of surveys, companies can effectively improve their services or products. This shows that doing survey research is a great approach to marketing and meeting business goals. There are many companies that use surveys to analyse customer satisfaction with their products.

It can help to understand society and resolve social issues:

Survey research can also be used to understand people and their actions. There are many social problems that can be resolved by using surveys. The objective of a social survey is to collect important information or data on a particular society. In sociology, surveys are commonly used for research. It is because it is very easy to collect social data from the target audience through standardized questions. Surveys are also very easy to administer and cost-effective. By asking relevant questions, we can understand many social phenomena. Through this understanding, it can become easy to resolve social issues. For instance, we can identify the reasons for gender inequality through surveys.

It is a very practical approach to collecting useful data:

Another real-life application of survey research is that it is a very practical way to gather data. Many times, you want to collect information on a particular topic, which is a great way to do it. You can target your audience to an area according to your own choice. There are many ways in which you can manage them. The type of questions you will ask is also up to you totally. There are so many options in surveys, such as multiple choice, open-ended questions, quizzes, questionnaires, and polls to gather data about real-time situations. In this way, you can get very useful feedback.

The survey gives opportunities for scalability:

Survey research can give you an opportunity for scalability. A survey which is well-structured can be great to collect data from people. With the help of social media, you can ask questions about your survey from anyone around the whole world. It is because the internet has made it possible to reach anyone in the world. You can just link to a social media page or account where you can target the people you want to get information. After this, you will get your survey answers automatically without any difficulty. It can allow the business to improve its efficiency and marketing. As discussed above, marketers can use surveys to make effective advertising campaigns. Through this, you can also do proper scientific research as it can help create social insights at personal levels.

It can allow you to get data from several resources:

Survey research can help you collect information from multiple resources at once. When you make a survey to meet the requirements of a demographic, you will have the capability to use various data points which are collected from multiple areas. There are very less hurdles in place with this approach now. It is because everyone can be accessed the internet all over the world. This method has some challenges mainly due to the cultural differences in various nations. If you conduct a survey worldwide, you should review your survey questions properly in order to make sure they are according to the requirement of your target audience.

It gives you opportunities to compare the results:

Survey research also gives you an opportunity to compare results when writing a dissertation. After quantifying the collected data from surveys, you can compare the data and its results from other research for a better understanding. This advantage can make it possible to use the data to determine change. This means that surveys are becoming more and more valuable over time. With more data from the survey, you will get a clear interpretation. However, if you are unable to do a comparison, get dissertation help online.

It can cover any part of a topic:

Another application of survey research is that surveys can cover any part of a topic. With the help of a survey, you can professionally ask any questions you want. However, it is best that you keep your survey short because a lengthy survey can be very frustrating. The best outcomes usually come when you are able to build a proper experience. The survey is a very cheap way to collect data on any topic. With the help of this advantage, you can have the option to study any sub-topic. You can create a complete profile on almost any matter.


The above guide is a great way to understand the real-life application of survey research. With the help of these points, you can use surveys in your life for numerous benefits. It can highly help you in your academic and personal life.

You can learn more about the Top 10 Tips to Choose the Best Essay Writing Service in the UK.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button