Beginners often find it challenging to start their content. They always look for the answers to content creation for their new blog.
I am sharing some tips in order to write a new blog article from scratch. Let’s start with them quickly.
1. Select A Suitable Topic
The first and foremost thing is to choose a suitable topic for your article based on the niche of your blog website. If you have multiple categories on your website, you can go with any category.
It is better to have a content calendar for your blog so that you may not face issues while selecting the topic every time. Make sure that the topic is of the audience’s interest and not the one that has already been on the internet for years.
Try to express something new to your audience so that it can keep them engaged with your website. Look for how-tos and guides as they attract more audiences.
From the SEO point of view, the title should not exceed 65 characters.
2. Search For Trending Keywords
Once you have narrowed down your topic, it is time to look for keywords for SEO that you can include in your title and the content as well.
Use tools like Google Keyword Planner and SEMRush in order to look for a high-searched keyword, which you can include in your title.
According to Maria K. Santon, SEO expert at Crowd Writer UK,
“While selecting the keywords from these tools, go for the ones which have a higher number of searches and low competition. Make sure the keyword is long tail as long-tail keywords have more chances to get a higher number of clicks and conversions.”
3. Craft Engaging Headlines
Making headlines is the ultimate part of outline creation. However, I would discuss them separately.
Look for different aspects of your selected topic and what can be included under it. List down some headlines roughly.
Once you are done with creating the headlines, go through them once again and select the most important ones. You can further create subheadings for each headline under your main title. It will be like a hierarchy of headings.
Make sure that words do not repeat in the heading and the pattern is the same while making the headings. For example, if you are writing a how-to article, then it will be preferred to use verbs at the starting of the headings.
Make sure that there are at least 7-8 headings for a 1000 words content.
4. Outline For Content Creation
Once you are done with creating headlines hierarchy, it’s time to go a bit descriptive and make the outline. An outline could include a broader search, and you mention under each heading what you are going to discuss in it.
This can help you remember different points which you want to discuss under a similar heading. Also, look for interesting and updated information about each heading so that you can include it in your article and convey updated knowledge to your audience.
5. Inclusion Of Keywords
Along with searching for the main keyword as discussed above, look for semantic keywords or supporting keywords as well. You will be using these in the content.
Once you have the supporting keywords and main keyword, put them under each heading in a way that the density of the main keyword is between 1 to 2 percent and supporting keywords is from 0.5 to 1 percent.
You will need to use your main keyword in the title, in 2 subheadings, in the starting paragraph and in the conclusion. Use remaining times in the content anywhere but spread it all across the content.
Similarly, spread supporting keywords and use them in a natural way.
6. Grab Attention With A Wonderful Intro
Now, since your outline, along with heading and keywords, is ready, it is time to start your article.
Begin your article with a thought-provoking sentence. You can even start with a question or two. Or something that attracts your audience. However, keep in mind that you should directly start your topic without going around the bush.
Describe your title and use the focused keyword in the introductory paragraph. Then at the end of the introduction, direct it towards your heading, followed by the intro.
A good introduction is 100-120 words long.
7. Backup Your Information With Authentic Stats
This is what attracts the audience. It is all about the numbers. If you look into this article as well, you will be astonished by the numbers.
Numbers, facts and stats build your interest in any particular topic or discussion. There are several authentic sources that can serve you as a hub for thousands of different updated stats.
Statista is one of the most trusted sources for getting statistics related to various categories. You can even use charts and graphs to show your stats and studies. Include the results of different researches and studies to strengthen your claims and arguments.
8. Use Meaningful Photos And Videos
Graphics will keep your audience intact to your blog. It is observed that people stay longer on articles that have good images and videos embedded in them.
Include images to describe your context under various headings. Do not add images that are used as featured images for the contents.
You can even find content-related GIFs and memes as well in order to make your article a bit more engaging.
Embedding videos through codes is also very common nowadays. And videos are the most engaging content type.
9. Use A Personal Tone
Most blog writers, especially beginners, struggle to understand which tone they should use while writing a blog article. They often use a formal tone and avoid a personal tone.
I firmly believe that the personal touch in your voice is very important so that the audience can feel like they are talking to you, rather than just reading an old traditional book.
10. Try To Be Simple With Your Content Creation
Do not try to overdo things by using exceptional vocabulary and sentences which are hard to understand. Use middle-level vocab and be simple with your tone.
Try using easy sentence structure so that everyone can understand it. Keep in mind if you have international and non-native English readers.
Make sure that the sentences are below 20 words so that they can be easily understandable and people will enjoy reading it.
11. Write A Conclusion
While summarizing your article, keep in mind a few things. The summary should reflect what you have already written in the article. Give your audience a point to think about it.
If you have written a comparison article, then leave it to your audience. However, you can give a personal opinion, but do not force them to choose the one which you think is correct. A good writer leaves their audience thinking rather than imposing his own thought into their minds.
12. Call For Action
The most important step for content creation is adding a call to action. You can use your conclusion section for a call to action, or you can also include it in the middle of the content depending upon the situation. If you are calling for a product, then you can use a suitable point in your content to address your audience about the product.
Or if you just wanted to ask them to like, share, and comment, then the conclusion part is best for it. Along with a text request, include call-to-action buttons. Also, include a related article list under the conclusion part so that your audience can move to the other ones on your website.
13. Make It More SEO Friendly
I have already discussed some points so that you can keep your article SEO friendly. Along with those, make sure that your paragraphs are smaller and that you use headings after every 100-150 words.
Include internal and external links wisely. Make sure that external links have good authority so that they can not hurt your page’s SEO. Use alt text for the images and videos you have included in the content. Make sure that keywords other than focused and supporting keywords do not appear more than five times in your content.
14. Proofread For Mistakes
Now, the final step towards content creation for blog article is to proofread your content and check it for mistakes. Give a full read to your article and consider yourself a reader, not the writer, this time. Be as critical as you can so that you can find out mistakes and work on them to improve them.
Use tools like Grammarly to check for grammatical suggestions, and finally, run your article through CopyScape so that you can check if it is completely original.
Now, your article is ready to be uploaded to your website. I hope that this article has given you good content creation tips for your new blog article.
Author Bio
Stella Lincoln is a Senior Editor at Crowd Writer, where she provides dissertation writing services. She also owns a blog named Educator House. Stella loves to travel across the globe and explore the beauty of nature.
