Graphics are used to visually communicate concepts and ideas: it is a key component in web marketing and can determine the success of your business. Have you ever watched a cooking show and noticed how much effort the chefs put into the presentation of the dish?As they say, a picture is worth a thousand words – a phrase that even in digital marketing couldn’t be truer.Yes, because 90% of human communication is visual: the brain processes and absorbs images at a faster speed than text. Thus, even on the web, the public’s eye is struck by the graphics and colors even before reading the contents.
And it is this visual impact that determines the first impression of users and, consequently, their behavior.
Each line, pattern, shape, color or layout evokes particular feelings or emotions. And mind you, I’m not just talking to you about images or photographs – graphic design includes typography, fonts, symbols and colors. It also goes beyond just a logo or a good interface. All that contributes to the overall aesthetics of the message being conveyed. You can also get in touch with Best Graphic Designing Services Agency
In short, if you do business online (but not only), you cannot ignore the graphic design.
How graphics help sell more
Graphics are perhaps one of the strongest messages that a brand sends to its interlocutors: it represents the first moment of contact with them, it must inform and at the same time capture attention.
Whatever business you do, the way you present yourself says a lot about you.
You have to take this into account in everything you show publicly: newsletters, E-books, PowerPoint presentations, ads and banners, images and interface for websites and blogs, but also promotional videos and tutorials – not to mention social posts or stories on Instagram.
It’s not just about creating aesthetically pleasing content; it is an art with a purpose: to Communicate – yes, with a capital C. It involves a creative but systematic plan for achieving certain goals, with the use of images, symbols and words.
Help educate or persuade your target audience and convert them into sales.
First, it makes your brand recognizable. It establishes its own visual identity that reflects values and objectives. Then, it allows people to directly associate visual elements (such as the logo) with your brand and the products you offer.
We have already talked about the importance of brand positioning in marketing. But to create awareness of it you need to know how to communicate it effectively. Often visual contents do it better than written ones.
A professional image also helps to build trust and credibility in the minds of consumers, convincing them of the quality of the products or services offered.
Good graphics are capable of attracting attention and making a good first impression: even if, as they say, the substance should count more than the form, people are attracted to what is beautiful and pleasant, even before taking an interest in the content. . Furthermore, digital media is a crowded space with a lot of competition: the only way to increase your visibility is with the help of creative, unique and amazing graphics.
The first interaction that occurs on a visual level then determines the relationship with your customer and therefore their behavior.
That’s why effective graphic design drives conversions – people will more easily click on ads that stand out in their eyes. Captivating images and effective communication of ideas drive traffic to your site, your landing page or your e-commerce, increasing contacts and sales.
A conscious graphic design makes your content easy to use and optimizes the user experience : a tidy text is easy to read at a glance, a clear layout and a good user interface entice the reader without wasting too much time, navigation on the various pages must be simple and intuitive.
Finally, through visual elements your communication is more immediate and also overcomes any type of language barrier. It helps the reader to understand even more complex concepts and to remember them more easily.
What makes graphics effective in marketing
Being original is not easy: choosing a design that attracts attention and creates engagement can sometimes get you in trouble.
So what can you do?
Here are some quick tips for making good visual content.
Start from immediacy, understood as the simplicity of the message conveyed. Use arrows, lines and other graphic elements to guide people towards a well-defined action, such as clicking on a button or reading a sentence.
Pay close attention to the emotional factor . The content must have a hold on the observer. It must impress him or at least arouse immediate sensations, so that it remains very present in his mind.
Choosing certain images over others can make the reader feel at ease, creating empathy and connection with him.
Don’t leave colors to chance: they have a powerful effect on our mind. They can make us happy, darken us, intrigue us, also depending on their combination. Did you know that red and orange are capable of giving a sense of “power” and “energy” to your message?
Not surprisingly, if you think about it, the sales and discount announcements are always in red. The yellow, on the other hand, refers to happiness, blue to reliability, pink to femininity, green to ecology and sustainability, black to elegance and authority .
Even the font of the text has its own relevance. Each style conveys a message, it can be elegant, youthful, eccentric, futuristic, essential, retro
His choice must be made consciously, because it could be out of tune with the message you want to communicate.
Here is therefore revealed how and why graphics play such an important role in web marketing. It Immediately conveys who you are, what you do and how you do it. A fundamental requirement for being competitive, recognizable and memorable.
If you haven’t done so yet, I suggest you take a look at the elements of your business (logo, website, content shared on the blog or social media, etc.) to evaluate how effective they are from this point of view.
You can find someone to do it for you or take care of it yourself; in the latter case, by the way, I have fantastic news for you!