Email segmentation is the process of dividing your email list into smaller groups based on specific criteria. Segmenting your list is one of the best email automation practices which lets you send more targeted and relevant emails to your subscribers, which can lead to higher engagement rates and conversions.
There are a few different ways you can segment your email list, including:
- Location
- Age
- Gender
- Interests
- Purchase history
- Engagement levels
To get started with email segmentation, you’ll first need to decide what criteria you want to use to segment your list. Once you’ve done that, you can use an email marketing platform like MailChimp or Constant Contact to create segments based on those criteria.
If you’re not sure what criteria to use for your email segmentation, there are a few ways you can come up with ideas. The most effective ways to come up with a good list of criteria are by talking to your customers, running surveys, and creating buyer personas.
The Benefits of Email Segmentation
Email segmentation is a great way to improve your email marketing campaigns. By segmenting your email list, you can send more targeted and relevant emails to your subscribers. This can lead to higher open and click-through rates, and ultimately, more conversions.
There are many benefits of email segmentation, but here are a few of the most important ones:
You can send more targeted and relevant emails.
When you segment your list, you can send more targeted and relevant emails to your subscribers. This is because you can segment your list based on factors such as demographics, interests, or even past purchase history.
You can increase your open and click-through rates.
Because email segmentation allows you to send more targeted and relevant emails, leading to higher open and click-through rates. Segmented emails can see open rates that are 14.32% higher than non-segmented emails.
You can reduce your unsubscribe rate.
If your subscribers are receiving emails that are not relevant to them, they are more likely to unsubscribe. When you tailor your emails to your subscribers, you’re more likely to have better engagement, which can reduce unsubscribes.
Boost Conversions.
Because your emails will be more targeted and relevant, your subscribers are more likely to open and click-through them. This can lead to higher conversion rates as well.
Improve Branding
Email segmentation is a powerful tool that can help you improve your marketing strategy and achieve greater success. By targeting your email content based on key customer demographics, you can increase the relevancy of your message and build your reputation as a trusted brand.
Reduced Bounce Rate
Email segmentation allows you to distinguish between subscribers who open your emails and those who do not. Subscribers who do not open your emails are inactive and contribute to higher bounce rates.
11 Email Segmentation Tips
- Start with the end in mind. When creating email segments, think about what you want to achieve with them and then create content that will achieve that.
- Use customer personas to better understand your audience. When creating email content, think about who you’re addressing the content to and what their needs might be.
- Use relevant images and videos. Including visuals that are relevant to your content and audience can help engage them.
- Utilize CTAs. CTAs (click-throughs) can be an effective way to get readers to take action and join your email list.
- Keep your email body short and to the point. Try to keep your email content to under 300 words, or less, to make it easier to read and digest.
- Use clear and concise language. Make sure your email content is easy to understand and read without having to struggle through a complex sentence structure.
- Make sure all your email is in one place. This will help you stay focussed on your work.
- Separate your important emails from your marketing emails. This will help you stay focused on your business goals.
- Keep your email content high-quality. If your email is low quality, it will likely get lost in the shuffle.
- Use filters to help you sort through your email. This will help you focus on the important emails while the marketing ones get lost in the shuffle.
- Automate your email tasks. This will help you take care of your email tasks quickly and efficiently.
Email Segmentation Methods and Examples
Email segmentation is a process of dividing an email list into smaller, more manageable groups based on certain criteria. This can be used to improve email targeting, deliverability, and response rates. There are several different methods you can use to segment your email list, and the following are some of the most popular:
Demographic: demographic information such as age, gender, and location can be used to create groups of email recipients that are more likely to respond favorably to certain content or offers.
Behavioral: information such as whether a recipient has done business with you in the past or opened your email in the past can be used to create groups of email recipients that are more likely to respond favorably to offers or content.
Interests: grouping email recipients based on their interests can help you target your content and offers to a wider audience. This information can be found by looking at the topics that recipients have submitted to social media or searched for on Google.
Topic: Another way to segment recipients is to look at the content of their email. For example, you might want to segment recipients based on the topic of their email, or the type of content they include.
Email Address: Another way to segment recipients is to look at their email addresses. For example, you might want to segment recipients by their first or last name, or by the company they work for. You can also segment recipients based on the words in their email addresses. For example, you might want to segment recipients who use the word “thanks” a lot in their email addresses from those who don’t.
Open Rate: you may want to segment recipients based on how often they open your email, what kind of content they engage with, or where they are located.
Geographic segments: If you have a mailing list that is distributed geographically, you can create different content for each region. For example, you could have a different blog post written for people in the US, UK, Canada, and Australia.
Conclusion
Segmenting your email content is an easy way to achieve better email marketing results. It allows your email list to understand and sign up for your email campaigns. It helps you build for next-level campaigns. Most importantly, it helps you stay ahead of the competition.
