Why Writing in Business is Important? – Business writing is a targeted form designed to facilitate clear communication between and between private organizations, their peers, and their clients to produce desired business results. Business writing can include sales and marketing materials, training and educational materials; communication such as email and memos; reports and presentations; Administrative materials such as standard operating procedures, and even more. “Business” writing refers to any writing used in a business environment.
Why is business writing important?
In today’s collaborative world, business is primarily conducted through writing. When it’s good, business is good. Well-written proposals generate more revenue; written memos and reports yield deep insights; clever marketing materials promote market reputation. But when the writing is not done well, it creates many problems, reducing business performance and the bottom line. That’s why we believe it is an essential business skill.
Effective business writing drives up sales.
In the sales process, marketing copy and proposals are crucial. If written poorly, these materials make your organization look unprofessional and inefficient, creating a terrible first and often last-ditch impression. However, if written effectively, they show that your organization is smart and capable, helping you generate more leads and converting more sales. Overall, training in soft skills such as writing resulted in a 256% ROI, according to research from Harvard University, Boston University, and the University of Michigan’s Ross School of Business.
Effective writing increases efficiency, productivity, and innovation.
On average, what tasks do people in your organization spend the most time on? This is an excellent time to write. Conversely, what tasks do people in your organization struggle with the most? There’s a good chance that’s writing the answer here too. Improving employees’ writing skills means they do much of their jobs better (usually faster, too). And because effective writing means that employees are communicating clearly in documents and emails — and to avoid miscommunication — readers are far less likely to need clarification or make time-wasting misinterpretations. This efficient communication also improves innovation, as team members collaborate better and fewer delays speed up the process.
Effective writing helps with bench strength and retention.
Because quality written communication is critical to good management, helping employees hone their writing skills prepares them to advance in the organization, strengthens your internal talent pipeline, and aids with retention. Because employees are happy that they are learning valuable skills for themselves. There are opportunities for career and advancement.
Effective business writing enhances the reputation of your brand.
Most people experience your organization through your written content—your website, social media, email blasts, emails, and reports. Writing also impacts the experience of your organization’s customers, with both written communication to or with your employees and your written deliverables coloring that experience. Improving writing quality will positively change how people perceive and therefore view your organization.
Effective writing power quality management.
Effective written communication is an essential component of quality management. When managers write clear emails and work instructions, employees are more likely to produce the expected results. It can also improve employee relations because clear managerial communication fosters a collaborative environment.
