Paid digital advertising is a traditional online marketing technique, but small business are left struggling to compete due to high advertising costs. SEO Services is a cost-effective alternative to paid advertising. It allows small businesses to remain competitive while keeping costs low. It takes only a little bit of work and the seeds of a solid strategy to make your dreams come true.
SEO: What is it and how does it work
SEO is a method to increase a website’s visibility online. Your goal is to get your website on the first page of search engines’ results pages (such as Google). A well-executed SEO strategy can bring more traffic to your site without the need to spend money on an ad.
A number of components can help improve organic visibility. The most important components are the page’s content and targeting the right keywords. Backlinks are also essential. SEO is also dependent on technical aspects such as site speed, mobile optimization, and backlinks.
Before we get into the details, here is a glossary of commonly used terms in SEO:
Search Engine Results Page (SERP)
Organic search results. A list of search results is created when a user enters a keyword or query into a search engine such as Google. The most relevant pages for that keyword are included in this list.
Keyword ranking
This shows the exact position of your website in search results for a particular keyword. Many web searches lead to hundreds of pages of results. Usually, there are ten to more results per page. Your website will get more traffic if you rank higher on the first page.
Local SEO/Local Search
This SEO aspect is used to promote local businesses online. If a user searches for “shoe shop Boston”, the search results will show all the websites of the Boston shoe shops that rank high for the keyword. This is a vastly different process than simply typing “shoe store” into the search engine. It will likely return online retailers that are not localized.
Backlinks
These are links to other websites that point to your website. Backlinks can increase page authority and keyword rankings. If you don’t be careful, backlinks can reduce both authority and keyword ranking and harm your website’s rankings. You should only have backlinks that are from trusted sources that bring traffic to your site. Keep an eye out for spammy links every few months and remove them to stop them from lowering your rank.
Technical SEO
This is the technical side of SEO. It’s not about the content. Search engines can crawl your website and index it (meaning they can “read” your content, and then know how to rank it in comparison to similar content). Technical SEO is concerned with backend information such as your HTML code, site speed, mobile optimization (see below), and your sitemap and website architecture.
Site speed
How fast does your website load? This is your website speed. This is a key factor in Google’s ranking of websites in search results. Because it improves user experience, the search engine favors websites that load quickly and efficiently. Your site will be penalized if it is slow loading or has too many images and videos.
Mobile optimization
It is an important aspect of website ranking. It affects how your website looks on mobile devices. Your website will not rank well in search results if it was built on a desktop computer.
Here are five tips for small business SEO success
SEO isn’t just for Google
Your site should be visible on Google, even if you are a small business. Depending on your audience, there may be other websites that are equally valuable or more so, such as Amazon, Reddit and Yelp, YouTube, Instagram, YouTube, Instagram and other sites with their own SEO strategies. Start by deciding where you want to focus your efforts.
SEO strategies are effective but not immediate
SEO is not free and it doesn’t happen instantly. However, it can be very effective. It depends on where you begin. SEO takes time to get results. For those who are just starting to build out their SEO strategy, it will take at least six months for you to start seeing results. If you are building a new website, you can expect to see more time. SEO is a continuous process that builds on itself. It will be easier to build upon the foundation you have laid in the first few months. SEO is a process that requires a lot of effort. Your competitors will have a hard time beating you.
Use the right keywords
Your business keywords will be the key to your online content. Are you unsure which keywords to target with your online content? You can use a keyword research tool like Ahrefs, SEMRush or BuzzSumo to help you choose the right keywords. They are relatively inexpensive. This will allow the right audience to find your most valuable content and website.
Write for humans first, and search engines second
Engaging, relevant, high-quality content with the targeted keyword will encourage people to visit your website more often, to read longer and to interact with more of your content. Consider answering common questions that are relevant to your business. Display solutions that your customers want to see. It may seem tempting, but don’t include the same keywords or content. This will not be tolerated by your human readers and it will impact your search visibility. This is something search engines take into account when deciding which results to display.
Local search can be used to your advantage
Local searches can be a huge success for small businesses. The stats show that local searches are a great way to convert potential customers. Sagapixel data shows that almost half of all searches on Google are local. In 2020, the number of “near me” search queries more than doubled. 72% of local searchers visit stores within five miles of their location. Local search optimization should include claiming your Google Business Page. This will allow you to appear in Google maps as well as in “near me” search results. You can also combine your targeted keyword with the specific city or state you are looking for to get more localized results.
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