Today, most patients in need of healthcare website design professionals start searching the internet. Unfortunately, a scarce and ineffective presence on the web risks compromising the possibility of increasing the number of patients and bookings.
How to design a healthcare website?
Designing the best healthcare website is one of the points to which it is necessary to devote more resources and energy. Although a healthcare marketing agency can be visible and identifiable through other channels today, the website remains essential because it gives patients a complete overview of the services and treatments available.
Here are some design suggestions for healthcare websites.
Make sure the site is GDPR compliant
This aspect concerns the new provisions in force throughout. The entry into force of the GDPR has redefined how companies, including those in the health sector, must act to ensure that personal data are processed in compliance with the rights of users and patients.
The same goes for medical websites. In addition to notifications on cookies, you will need to ensure that, depending on the data your website collects, the processing is fully compliant with the General Data Protection Regulation.
Choose your photos and images well
We discussed it in more detail in the article dedicated to common mistakes doctors make with images on their websites. So it is right, albeit in a much more synthetic way, to return to this topic.
Selecting the right images for the web is real art. It is not just a matter of a mere choice of an image. Each photo must be contextualized and adapted to the medical website, even in format and size.
The goal must be to have photos of excellent quality, but the file uploaded to the site must not be too large. Also, you should ensure that the images are visible to mobile typists.
Write quality texts
Designing a healthcare website isn’t just about images. A catchy title, for example, can ensure that your patients don’t leave your medical website immediately but go deeper and maybe even visit several pages.
Manage reviews better
Today, most people look at reviews before choosing a restaurant, buying a new product, or booking a hotel for the holidays. Do you think the health sector is hardly affected by this? Far from it. Indeed, precisely because the healthcare sector concerns with patients’ health, managing reviews in the best possible way is fundamental today.
Sure, there are many healthcare-specific portals where patients can submit reviews. But, of course, being external websites, you can’t have total control of everything that happens. What you can do, however, is to monitor your patients’ comments and manage them better.
Responding to a positive or negative review gives the patient the impression of a doctor or a structure who cares about his image but, above all, also takes charge of the problems presented by a patient, acting to identify a solution.
Cure SEO on page
Working well from a design point of view nowadays also means taking care of the optimization of pages and content for search engines. Doing SEO in healthcare services only and exclusively by selecting and inserting the right text keywords is incorrect and counterproductive.
Focus on the patient
This point is partly related to the previous one. Every medical website should focus on the patient when creating or having page content. Yes, because if Google rewards your site, it is because, in some way, it has perceived that you like it or, in any case, it can be useful to your patient.
Most often, a medical website is designed according to the doctor’s preference. It is a mistake.
Pay attention to the details
Yet, it often still happens. An inactive phone number, a page that generates an error, the absence of a link to the medical office’s social accounts, and a non-working form are aspects that may seem insignificant but which, in truth, can weigh a lot on the final judgment of a patient. So, take care of every little detail.
Design of a healthcare website: many skills needed
The skills required are many to work on a healthcare website design. In addition to being a web designer, we have seen how important it is to have other figures available, including a copywriter, a developer, an SEO expert, and a graphic designer.
To make sure that your medical website is made in the best way, we recommend that you contact an agency specializing in healthcare web marketing. By doing so, you will take advantage of the professionalism and skills of professionals who work every day on healthcare facilities’ websites and therefore know how to optimize your healthcare website’s design.
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