Today, more and more marketers are realizing the importance of digital marketing. This approach to brand promotion utilizes various forms of technology and social media in order to build an audience, increase traffic, and sell products or services to that group of people who are already interested in what you have to offer. But how do you go about doing this? What kinds of tactics should you be using? This guide will help you understand all the different types of digital marketing and how they can help your business grow!
Traditional Digital Marketing
This type of marketing is what most people think about when they think about digital marketing. It’s a strategy that you can use to target customers in any industry or niche with an online presence. This includes PPC ads, email campaigns, and social media posts that target relevant audiences.
Paid Search (PPC)
This is a form of digital marketing in which advertisers pay for each click (or tap) on their ad—whether that leads to a purchase or not. For instance, when you search for laptops on Google, you might see an ad from Best Buy—which is running a PPC campaign targeting people who are shopping for laptops. Clicking on that ad will take you straight to Best Buy’s website.
This is probably one of, if not the most important aspects of digital marketing. It refers to improving your site in various ways so that search engines like Google, Bing and Yahoo have more reasons to list you high in their search results. Search engines consider many factors when listing web pages in search results; one example is how often a page has been linked to by other sites.
Social Media Advertising
Social media ads allow you to target your exact demographic, delivering relevant content that shows up in people’s newsfeeds. By filtering by location, age, gender and interests, you can narrow down exactly who you want to target and create a message specifically for them. Facebook’s advanced targeting allows advertisers to exclude by factors such as age and location, as well as include things like specific interests and previous purchases.
Social Media Management
When it comes to digital marketing, nothing is more important than social media. If you’re in business, and you don’t have a Facebook page, then you might as well hang up your virtual shingle and call it a day. Social media is everything – from giving your customers an avenue to give feedback and share their experiences, to allowing them direct access into your sales funnel through promotional offers.
In email marketing, an email message is sent to a company’s subscribers. The goal of email marketing is typically to get customers to take some sort of action. Whether it be subscribing to a newsletter or buying a product. Email marketing can also be used for permission-based advertising. Where you pay an email service provider (ESP) each time one of your ads is clicked on.
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