How to use Amazon advertising match types for your business’ success
Amazon advertising match types can benefit your business in a number of ways. First, they can help you target potential customers more effectively.
Second, they can help you keep your ad budget lower by letting you target a wider range of users.
Third, Amazon advertising match types can help you generate leads and sales. Fourth, they can help you create brand awareness. Fifth, Amazon advertising match types can help you improve your website’s search engine ranking.
There are a variety of advertising match types available on Amazon, each with its own set of benefits. By understanding which match type is best for your business, you can maximize your advertising investment and reach potential customers in the most effective way possible.
This article will explore the different advertising match types available on Amazon and their corresponding benefits. We’ll also provide tips on how to choose the best match type for your business.
Headline Match: What it is and how to use it
Amazon’s headline match feature allows sellers to target their ads to buyers based on the specific text in the buyer’s search string. This can be a powerful way to hone in on potential buyers who are already interested in what you’re selling.
To use headline match, simply create an ad campaign and select the “headline match” option from the targeting menu. You’ll then be asked to provide a list of keywords that you want your ad to match. When a buyer searches for one of those keywords, your ad will show up alongside the search results.
Keep in mind that because headline matches are so specific, it can be difficult to find enough relevant keywords to use as targets. Try brainstorming words or phrases that are associated with your product or service.
Broad Match: What it is and how to use it
When you’re advertising on Amazon, there are a few different match types to choose from. Broad match is the default type, and it’s the one you’ll want to use most of the time. With broad match, your ad will show up when someone searches for any of the keywords in your campaign, in any order and with any other words around them.
For example, if you’re targeting people who are interested in buying a new laptop, you might include the keyword “laptop” in your campaign. Someone who searches for “buy a new laptop,” “where can I buy a laptop,” or even “best laptop deals” could see your ad.
Broad match is great for targeting people who are already interested in what you’re selling. But it can also be used to introduce potential customers to your product or brand.
Phrase Match: What it is and how to use it
Phrase Match is one of the Amazon PPC match types. It allows you to target ads based on the exact phrase that a customer searches for on Amazon. For example, if you sell “red shirts” and want to target people who are looking for red shirts specifically, you would use the phrase match type and include the phrase “red shirts” in your ad campaign.
To use Phrase Match, simply place your phrase in quotation marks in your ad’s keyword list. You can also use Phrase Match with other match types, like Broad Match or Modified Broad Match. When using Phrase Match with other match types, your ad will show when someone searches for your phrase as well as related keywords that are included in your campaign.
When using phrase match, it’s important to remember that the phrase must be included in the exact order that it was searched for by customers. If someone searches for “shirts red” instead of “red shirts,” your ad won’t show up, even if “shirts red” is included in your campaign keywords.
Phrase match can be a great way to target specific customers who are already interested in what you’re selling.
Exact Match: What it is and how to use it
In the world of online marketing, there are a variety of different match types for keywords. The two most popular are broad match and phrase match. But there’s another option you may not be familiar with: exact match.
Exact match is exactly what it sounds like: when you use this type of keyword targeting, your ad will only show up if someone searches for that specific keyword, in that specific order, and without any other terms in between.
Sounds restrictive, right? Well, it can be, which is why many people shy away from using it. But there are a few reasons why you might want to consider using an exact match anyway.
For one thing, because it’s so restrictive, exact matches can help you zero in on very specific buyers who are already interested in what you’re selling.
Negative Match: What it is and how to use it
Negative Match is a keyword match type that can be used to exclude certain keywords from your campaigns. This match type is useful when you want to avoid targeting specific keywords because they are not relevant to your products or services.
For example, if you are a bookstore selling books exclusively on Amazon, you would not want your ads to show up when someone searches for “bookstore” on Amazon. To use Negative Match, simply add the keywords you wish to exclude as a negative keyword list in your campaign settings.
Conclusion
When advertising on Amazon, it’s important to use the correct match type in order to ensure that your ad is shown to the right people. There are three main match types: broad, phrase, and exact.
Broad match is the default setting and will show your ad to anyone who searches for any variation of your keyword. This can be a great option if you’re looking to reach a wide audience, but it can also lead to a lot of wasted clicks if your keywords aren’t closely related to what people are actually searching for.
Phrase match narrows down your audience by showing your ad only when someone searches for your exact keyword phrase, including all of the words in order. This can be a good option if you want to ensure that your ad reaches people who are actually interested in what you’re selling.
Read More: Why Reviews Are Important on Amazon
