In today’s market, it’s getting harder and harder to stand out from the competition, but branding is one area in which small businesses can make an impact on the world. However, with all the distractions in today’s business climate, it can be hard to know what branding techniques to choose and when to use them. Here are five high small business branding techniques that every small business should use to ensure its success in today’s marketplace.
Logo Design
The logo is a mark, symbol, or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.
Logos are meant to be simple branding for small businesses yet instantly recognizable visual tools that present your company’s brand story in as little time as possible. Your logo will also tie into every other branding element you put together – from color schemes to the tone of voice and social media identity.
There are lots of resources out there for designing logos including free online programs like Canva or Visme or sites like 99 Designs where you can hire designers to craft a logo for a low cost.
Brand Collateral
Whether you’re creating your logo, custom business cards, stationery, or website, having branded collateral is a necessary component of any small business. It gives a professional impression that helps clients trust you and is an effective way to keep yourself in their minds.
Even if you have an established reputation for excellent service and quality products or services, it’s always best to remind your client base that they can depend on you.
You may also want to consider hiring a graphic designer to help brand your small business; while they will be expensive up front, they’ll allow you to focus on other aspects of growing your company.
Email Marketing
Build a list! Connect with your customers by adding an email signup form to your website. This way you’re not only staying top-of-mind for them, but if there’s a promotion you want to run or news about an upcoming launch you want to share, it’ll be easy.
And don’t use templates; every email should have personalization so people feel like they are receiving real information from a real human being. Use quality calls-to-action and customized subject lines (that are short!) to encourage clicks and open rates.
Make sure that your content is designed so that mobile users can read emails easily and it works across multiple platforms.
Website Navigation
Having a poorly organized website can damage your brand and keep customers from finding your products or services. When they navigate an overstuffed site, they could easily miss what you have to offer. As a small business owner, it’s vital to know how to arrange your pages so that visitors can find what they need as quickly as possible. Here are some tips for creating a website with intuitive navigation
Mobile Website (if applicable)
Mobile websites allow you to create a custom user experience for your customers when they’re on the go. One of our favorite features is a responsive web design, which allows your site to automatically adjust itself based on screen size.
If you have mobile eCommerce capabilities, these will also help drive sales by showing coupons and special offers in real-time whenever a customer is close to a physical location. Need more reasons why you should get one?
Check out our post on everything you need to know about mobile websites. Also, don’t forget about apps! You can use an app like AppMakr to quickly and easily build an app for iPhones or Androids or any other smartphone device.
Conclusion
Marketing your small business shouldn’t be difficult, but it can be when you have so many other aspects of the business to worry about, such as marketing.
However, with the right techniques, even small businesses can thrive in today’s advertising-heavy environment. In this article, I’ll share five high-branding techniques that every small business should use to increase its chances of success and grow brand awareness.
High branding techniques for small businesses give your company a leg up on its competition.
In today’s competitive world, branding is an important skill set that every business needs to have. With good small business branding, you can attract more customers and make more money. Some of you might be asking yourself right now, But how do I go about creating a good brand? What techniques should I use?
