1. Get to know (learn) the basics & get started

Being familiar with business profile snapchat features is essential. Because the app is anything but intuitive. Therefore, those responsible for marketing and communication should first find out about the app , download it and get to know its basics. If you want to get your bearings in advance, we recommend this detailed Snapchat guide .

Snapchat is a photo and video sharing app that, in addition to sending photos, allows you to record up to 10-second video messages and compile them into a “visual story” within a day. The story, consisting of photos and video sequences, always remains online for 24 hours. From everyday office life to live coverage to sneak peeks – everything is possible here, because there are no limits to what and how much you can “snap”.

2. Maintain authenticity

As beautiful as pristine campaign photos, meticulously styled offices, and edited ad campaign images are to look at, most Snapchat users want to see what’s “real” and behind the scenes at their favorite brands. Snapshots can also be “quick and dirty” – the main thing: believable and entertaining. Snapchat thus offers the perfect opportunity to interact even closer and faster with fans. Companies can use it to collect sympathy points.

Read more : How to remove TikTok watermarks

3. Storytelling: Use the video function

In addition to new face filters every day, Snapchat lives primarily from short video sequences. Therefore, companies should not shy away from the video function. Instead of just filling your own story with photos, tutorials on product use, a few personal words from employees or series “What my workplace looks like” can be very exciting. Snapchat is the ideal place for multimedia storytelling.

4. Interact & React

Interaction is stored differently on Snapchat than on Facebook, Instagram & Co., since there is no direct feedback through likes or comments. Therefore, other methods are available here: You can, for example, ask your Snapchat followers which product they prefer and ask them to send a screenshot. The instant messaging service offers the function that followers can send direct messages . This signals customer proximity on the one hand and generates customer insights on the other. But: The customer dialogue is also time-consuming in this channel. The procedure should therefore only be used if the necessary resources are available.

5. Experimentation allowed

The atmosphere on Snapchat is casual and relaxed. The audience is not overly critical, but usually just wants to be entertained. That is why the platform is also ideal for testing new types of content. In addition, any flops do not make as big waves as in other networks due to the relatively short availability of the content. After all, the story disappears after 24 hours and cannot be called up again using links or similar. In this respect: Don’t worry, because nothing is as old as a snap from yesterday! 😉

Snapchat is anything but intuitive, especially when you first start using it. This guide should therefore help you with orientation. The more you use the app, the faster you will understand and be able to use the full scope. I hope I was able to help you when you first get started :).