Starbucks
Starbucks Corporation is an American multinational chain of coffeehouses and reserves, with its headquarters located in Seattle, Washington. It is the largest coffeehouse chain.
The second wave of the coffee culture is usually attributable to Starbucks that offered a wider range of coffee-related experiences.
Starbucks serves cold and hot drinks, whole bean coffee, micro-ground instant espresso, coffee caffe latte and loose leaf teas as well as juices, Frappuccino beverages along with snacks, pastries, and cakes.
Some of the items are seasonal or specifically based on the location of the shop. Based on the country, the majority of stores offer free internet access via Wi-Fi.
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Overview of the company
In the beginning of the 1980s they sold the company to Howard Schultz who – after an excursion in Milan, Italy – decided to transform the store that sold coffee beans into a cafe that served espresso-based drinks.
In his role as chief of staff from the year 1986 until 2000, Schultz’s initial term led to a rapid expanding of the brand initially in Seattle and later all over to the West Coast of the United States.
Schultz became the successor of Orin Smith, who led the business for five years, and established Starbucks as a major company of fair trade tea. This led to an increase in the sales to $5 billion.
Jim Donald served as chief executive officer from 2005 until 2008, and orchestrated a huge increase in earnings.
Schultz was appointed CEO following the recession of 2007-2008, and then spent the following decade increasing its market share as well as expanding its offerings and reorienting the brand towards corporate social accountability. Kevin Johnson, the current CEO succeeded Schultz in the year 2017.
Products that are low in calories and sugar-free
The company launched its new line of drinks in January 2008. Starbucks introduced a “skinny” range of drinks which are sugar-free and low-calorie versions of its drinks made with skim milk.
Non-dairy milk options
In 2007 Starbucks discontinued using milk from cows that had been treated with rBGH. Since June 2009, Starbucks started selling baked goods and salads that were free of the use of high fructose corn syrup, or artificial ingredients.
Ethos water
Ethos water Ethos water, a type of bottle water bought through Starbucks since 2003. It is available in stores across North America.
Instant coffee and capsules of coffee
The month of March was when Starbucks unveiled a new line of instant espresso packs, known as VIA “Ready Brew”. The first time it was introduced was at New York City with subsequent tests of the product at Seattle, Chicago, and London.
The majority of people were unable to discern the difference between instant fresh-brewed and instant coffee. Some financial analysts suggested that with the introduction of instant coffee, Starbucks could devalue the brand it owns.
Drinks that contain alcohol
In the year 2010, Starbucks began selling alcoholic beverages in some of its stores across the United States. Then, in August of 2014 Starbucks inaugurated its very first location at Williamsburg, Brooklyn which by then had thirty stores that sold wine and beer.
Fruit juices, fruit drinks and sodas
On the 10th of November 11 in 2011, Starbucks bought the juice business Evolution Fresh for US$30 million in cash.
Starbucks’s green coffee extraction method involves taking the beans and soaking them in water.
Energy drinks
In the month of January 2022, Starbucks unveiled a range of energy drinks that can be canned known as “Baya.” The drink is a source of caffeinated coffee plant.
Seasonal cups
Each year from November to January, Starbucks releases new holiday products, including paper cups featuring diverse designs for the holidays.
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