Increase demand by personalizing shopper experiences
Plan your customers’ journey based on their preferences and purchasing behavior to convey the right message at the right time and channel. Offer messages triggered by transactions such as purchases, payments, and returns. Customize sending contextual emails to the same contact as you progress through your journey.
Capture the right leads with targeted multi-channel marketing campaigns with marketing automation capabilities that incorporate email delivery, web landing pages, telemarketing, SMS integration, and LinkedIn.
Quickly create campaign assets using marketing automation features like configurable templates, reusable content blocks, and design tools. Use Microsoft Power Automate to streamline content approval.
Tailor marketing to your business unit using reusable content from shared campaigns and content specific to the target audience you select.
Reduce the complexity of event management with a web portal designed for attendees and with features that help manage registrations, speakers, sessions and event venue logistics, including integration with ON24 and other webinar providers.
Coordinate marketing and sales
Get a single view of leads and unify data across contacts, leads, and leads with Dynamics 365 Sales.
Target, identify and close major accounts by customizing content and consolidation activities for each account.
Track leads and prioritize every touch point with multiple classification models and sales readiness categories.
Expand productivity and improve coordination between sales and marketing teams with pre-built workflows to automatically transfer and manage sales-ready leads. Quickly draft and send branded marketing communications to specific recipients using the “Send Now” feature.
Make it easy to collaborate with the Office 365 tools you already know, sharing calendars and giving your team visibility into campaigns and leads.
Make better decisions with quality information
Get more effective marketing with pre-built dashboards and marketing analyzers or by creating your own custom dashboards.
Test and choose the right content with built-in A/B testing and the ability to include fully formatted dynamic content. Send messages at the right time with the smart scheduler and improve your email open rate using spam classification.
Improve your understanding of customer needs by monitoring their journey and collecting information using surveys in Microsoft Forms Pro.
Target the right audience and focus on top-of-the-line leads using data from Dynamics 365 Customer Insights. Set up different lead scoring models to improve customer interactions.
A flexible platform that helps you grow seamlessly
Get marketing tailored to your needs with tools that make building and deploying web and mobile apps easier, like no-code visual editors.
Easily integrate data from Dynamics 365 and from third-party applications and systems. Automate processes using built-in workflows or creating new ones with Microsoft Power Automate.
Increase the quality of marketing campaigns and inform target segments using customer journey and segmentation APIs that can be used for direct integration with Dynamics 365 Marketing and external systems.
Market your products worldwide while adhering to all privacy and compliance regulations and requirements. Request, obtain and store consent (a basic principle of the GDPR) and promote marketing activities according to the consent received.
