How To Build Digital Branding Guidelines For Your Business

All businesses understand that in order to stand out in the marketplace, they must have a distinctive brand. Customers will only pay more if they believe they are getting something in return, whether that something is higher quality, more status, or better value.

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CEOs of Fortune 1000 businesses must consequently think strategically about digital branding. In today’s market, it’s not enough to have a hazy idea of what your brand is. You need something tangible that details the criteria so that everyone in the company is on the same page.

This is where digital branding standards come in useful. These guidelines state unequivocally what is authorized branding material and what does not. They contain specifics such as the exact shade of green used in your logo or the tone of voice marketers should use in public communications. The exercise’s fundamental goal is to achieve maximum consistency, allowing you to create trust and recognition.

You want everyone in your company who engages with clients digitally — sales representatives, marketing professionals, and designers – to be on the same page.

Colleagues should be able to examine each other’s proposals and agree on what your brand is. Cross-channel branding that is consistent improves revenue by 23%.

But, theory aside, how do you go about setting digital branding standards for your company? That can be a difficult process.

Fortunately, our digital marketing company is here to assist. In the next section, we’ll go over the actions you’ll need to take to create a document that anybody can use to ensure brand consistency. Let’s get started.

Check And See If Your Brand Is Prepared For Digital Branding Guidelines

Digital branding standards are essential for solidifying brand concepts. They mention nothing about the brand’s substance. So, before you start writing a branding guidelines paper, make sure you already have appealing and well-positioned brand concepts. Not every brand is ready for formalization.

Quality businesses establish their brands on four pillars.

Values

Values are essential ideas that drive how individuals make decisions in businesses. Top-quality brands make them unforgettable, allowing every member of the team to apply them in their job.

Mission

Your company’s core reason for its formation, and your vision is where you want it to go in the future. Tesla’s goal is to create enticing electric automobiles. Its objective is to hasten the transition to sustainable transportation. Can you tell the difference?

The intended audience

You must first determine your target audience before developing brand standards. Who are you selling to online? How do your products and services address the concerns of a certain group?

Personality

Finally, well-planned businesses consider their character carefully, generally by selecting three to five characteristics that represent the public persona they wish to establish. “Quirky,” “professional,” “principled,” and “innovation” are all suitable single-word characteristics to consider.

Acquire Branding Ideas

After you’ve worked out the fundamentals of your brand, the following stage is to gather inspiration to fill out the specifics.

Unfortunately, this stage of the procedure is not prescribed. There is no blueprint to follow. Your only option here is to seek creative inspiration, maybe by reviewing work examples from branding firms and utilizing them to build particular brand directions, which we will address in the next section.

Begin by considering what has previously worked for your organization. Perhaps you had a successful email campaign last year and want to learn from it. Or perhaps you want to include your basic principles into the visual images you utilize rather than hiding them on your “about” page.

Consider the features of other brands that you admire. Evaluating other firms’ branding allows you to position yours differently. What additional services do you provide? What steps may you take to carve out a fresh niche in the industry? Perhaps

you like how they employ colors or tone of voice in their messages. Consider how you could put your own spin on what they do.

Define All of Your Digital Brand’s Essential Elements

Digital brands are one of a few factors that may be controlled. To create branding rules, you must first define each of them.

Your Company’s Logo

You may have a rough drawing of your logo. However, maintaining consistency across digital platforms is more difficult than you may think. Customers’ perceptions of logos change based on how and where they perceive them in digital media.

As a result, businesses must explicitly specify basic brand characteristics to guarantee that their graphics remain consistent. Digital elements such as alignment, scaling, stretching, and resolution can all have an influence on the final design.

Include the following in your brand guidelines:

• Sizing information, including proportions, ratios, and minimum pixel dimensions.
• Guidelines for picture file types (such as JPEG or PNG) and which formats are best suited to specific environments.
• Your logo’s minimum and maximum white space (as measured by pixels emanating from the top, button, left and right of your design)
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• Colours used for both white and black backgrounds, as well as information on color reversal
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• Information about situations in which your logos should not be used, such as on specified third-party websites, landing pages, or forms of communication.

Once you have this information, you may formalize it in your branding document.

Your Company’s Story

Finally, your brand guideline should include your brand narrative – possibly the most important aspect of the process. Again, you’re striving to express the core of your brand — why it exists and what it hopes to accomplish.

Create a blurb that summarizes what you’re attempting to accomplish. Write it in such a manner that sales representatives will absorb it and use it as the foundation for all future discussions.

Remember that your brand story affects everything, from your tone of voice to the colors you utilize. A great narrative incorporates components from your purpose, beliefs, industry goals, goods, and target audience. You require something that connects everything in a unified whole.

Create Your Guideline Layout 

You should now have the raw data you need to fill out your digital branding standards. The next stage is to build the document’s framework so that it may be laid down logically and uniformly.

Allow Your Company to Grow

Rarely does a corporation create an all-encompassing digital branding guide in a single pass? However, perfection is not the objective here. Its purpose is to give a reference for individuals to utilize in order to brand more consistently.

Once you’ve completed all of the details, print it out and send a PDF copy to everyone in your company. Then, at regular intervals, host brainstorming sessions in which colleagues make recommendations to modify or add to the document over time.

Ready to Begin

You must now have all of the fundamentals necessary to build digital branding guidelines for your organization. You may use it to stay faithful to your mission and minimize brand drift, which is a serious danger in large enterprises. If you’re stuck, our local digital marketing agency is one of the best marketing companies that can assist.