In the age of digital technology, marketers know the importance of SEO for any business. There may be ways to make your site optimized for search engines with content creation, image tagging, Infographics, distribution and coding for SEO.
While some of them have the concept of how coding can help them with SEO. 70% of websites fail to make their pages optimized because of coding. Researches prove that proper coding can help you to rank your site better by 100% on Google.
To create a successful strategy for an SEO campaign, you need to know the foundation of SEO coding to optimize the site, generate relevant content, and increase traffic to your site. Don’t panic if you are a beginner in coding.
You cannot control Google, but you can manage your website; hence don’t Bank on SEO alone, get the right coding as a critical driver for your business. Below are ten tested ways to get the right coding to help your site with SEO.
1. Responsive Design
Most of the search engines have penalized many websites that are not mobile optimized. They have been bumping down search engine rankings of these sites since April 2015. As more users use mobile devices for search purposes, this is important for good user experience and increased conversion rates.
Having a responsive design needs you to get your coding done efficiently. Most marketers are doing this on priority. Hence, if your website is not responsive, make it mobile-friendly. It will increase your traffic by 200%.
2. Source Code
If we look at the source code of any website, it looks like something alien to us. However, website source codes are scary. Source codes are basically the numeric variables that a web browser reads to know how a web page should be displayed with contents.
Search engines understand your coding to find out what our website is about and then navigate your pages and site structure accordingly to get visible in search results.
3. Title Tag
A title tag is the most critical element on your website’s every page. Press “control + U” to see the title tag in the source code of any page of your site. Coding is bound by the title tag here. Make sure to have a single title tag for a single page. By this, you will help search engines to decide that your site is going to appear in which search results and on which rank.
Search engines may keep updating their experimenting criteria with the coding. However, they keep repeating precisely the description that you have put in the title tag of your webpage mostly. Hence, it is essential for a website to craft a title tag precisely in order to let the search engine read it thoroughly, and people like to click the link to explore more.
Writing a brief title is like to do my assignment for me UK. Be careful not to put a lot of keywords in your title tag forcefully. Let your title tag be organically filled with relevant keywords. Describe the page, and write your content like a copywriter. Pitch it like an advertisement on a billboard or a brochure; concise, appealing, on point, and mistake-free. Make it good enough to make people click on it. Make it natural to increase your chances of visibility.
4. Site Structure And Navigation
A well-designed site structure with properly navigated linking on a website is the right way to propose your site as user-friendly. Because when your site is not easy to use, people will leave it, and this will increase your bounce rates. Also, they will add negative dwell time and decrease your number of page views.
Hence, navigate your site well with structured linking to help visitors find what they want. This will make them come back often and improve your SEO rankings organically.
5. Meta Description
A Meta description is the description of your web page. It is the second most important piece of content after the title tag for technical SEO. You can have this line on the header of your page. Anyone can elaborate by reading it briefly. Many people take it for granted by copy-pasting their home or about us page content into this box. These websites may confuse webmaster tools by duplicating information.
Although the information here may not affect rankings or search results, it may be your opportunity for free promotion of your site. Meta description comes next under the heading of a title tag and gives you the advantage of free-of-cost advertising on Google and other search engines. Your audience reads it and will ensure that they will click on your link and check out your content. Hence, take time to think and create a good Meta description.
6. Heading Tags
H1 headings are the main page headings on your website. This is the 3rd step you make to invite people to click and read your content. You can consider it as a warm, welcoming phrase for your site visitor. If people get a wow feeling reading your heading and it makes them think, “I wanna read that post now,” your goal of putting a heading is achieved.
You can also copy your title tag in H1 heading format, but it is better to have something more specific, engaging, and exciting to make more sense to the reader. Lastly, make it inviting and natural and don’t try to put keywords forcefully to fill it up.
7. Internal And External Links
The codes for links are different from the codes for texts and images. It is the primary queue to see anchor texts and internal links for SEO. These are the links that you can place in your content. The link may be external or internal, depending upon the outsourcing of citation.
The vital thing to consider here is the anchor text. It is basically the content nested by the tag. “This is the link to my website” is an example of anchor text on which you can create a hyperlink. The text should be written very cautiously, as search engines pay attention to them when placing linking on the server.
It helps them to put the page into their algorithm to know what the site is about. Also, they will log the link to the central server. Don’t try to overstuff them with keywords, as it will manipulate them. Instead, try to make internal and external links usable and anchor text natural.
8. No Follow And Do Follow Links
“No, follow” and “Do follow” links are more complicated than internal and external links. They work on JavaScript templates. These attributes go inside as an anchor link. You can actually just do rel=”nofollow” and rel=”dofollow” coding to make your links visible to Google and visitors.
The “no follow” attribute tells search engines not to follow the link, and the “do follow” attribute tells search engines to follow the link to the next page. It defines them as a link juice. By this, you tell search engines not to focus on the links by surpassing them, and you want to direct search engines towards the links you consider more important.
You can also use this technique in the comment section of your website to prevent spam links. The “No follow” element was initially created to keep spammy things away, and people used them to page sculpt. However, now you can do this practice for editorial purposes, blog comments, external linking, and documentation.
9. Image Alt Tags
This is the most important coding term if you are in e-commerce. It tells search engines what your image is all about. The image Alt tag reads like a robot. It will exactly define the term as it has been fed. By adding a good title, you can have a good chance for your image to rank higher in image search results.
It is recommended not to use ‘Image Alt’ tags for decorative images. Instead, use them for title images, cover boards, Infographics, merchandise pictures, website logos, screenshots, and photos of the company’s team members. Think of search engines being blind and your ‘Image Alt’ tag as a stick to it.
10. Canonical Tags
Canonical tags are considered necessary nowadays with the recent relative advancements in SEO trends and coding. It comes into use when your website has similar content on a lot of web pages. By canonical tags, you can tell search engines what page you need to pay attention to. This will help to stop merging results for duplicate content.
They are also essential to syndicate your content by using this tag on the header of the page. You can point it back to the original source of the content. Hence, they will set the preferred URL of your site for content.
Conclusion
Don’t get into the never-ending race of comparing numbers for your sales. Visitors, page views, and bounce rates are worth tracking. However, don’t lure them to sin before making a proper code structure.
Traffic may give you a higher number in the short term, but good user experience and well-organized websites make your audience come back to you. The approach will help you in the long run, and you just need to keep an eye on conversions and make your site a revenue-generating tool for your business.
Author Bio
Stella Lincoln is a Senior Editor at Crowd Writer, where she provides dissertation writing services. She also owns a blog named Educator House. Stella loves to travel across the globe and explore the beauty of nature.
