There is no doubt that social media offers chances for many businesses, given that there are around 4 billion social media users across all platforms and that the typical individual uses several of them each month. And when marketers satisfy CONSUMER EXPECTATIONS ON SOCIAL MEDIA, the positive effects are felt throughout the organization. 71% of consumers reported utilizing social media more frequently than in previous years, indicating that businesses and marketers must reach their audiences where they are.
We collected data from science teams to review findings and trends in social media usage from Sprout Social’s more than 30,000 clients over the previous year and to determine when their material was most and least commonly engaged with, broken down by platform and industry.
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Use this data to drive the scheduling of your publishing calendar, or continue reading for suggestions on incorporating these findings into your analysis of your account’s engagement peaks.
Best Time for Facebook Posts
Facebook is a website that permits you to connect with your friends, family, and coworkers and share updates.
Tuesday to Wednesday and Friday from 9:00 AM till 1:00 PM are the most significant times to post on Facebook. Saturday is the least engaging day of the week, according to statistics from
Sprout Social.
Facebook remains the most popular social media network, so you can’t go wrong with your posts’ timing. Facebook enjoys 24/7 engagement. However, weekdays, evenings, and early mornings demonstrate the most consistent engagement and visibility chances for companies.
Best Time to Post on Twitter
Twitter is an essential venue for posting minute-by-minute (or even second-by-second!) news updates in 280-character increments or less.
According to research data, the optimal time to publish Mondays and Thursdays at 8 a.m. are the optimal times to post on Twitter during the week. If you must post on the weekend, do so in the morning, but perhaps a bit later when Twitter users are awake.
However, because tweets are so brief, don’t be afraid to schedule tweets (or compose them on the spot) throughout the day. Twitter does not permit excessive posting, unlike other sites.
Best Time to Post on Instagram
We’ve witnessed Instagram’s growth throughout 2020 and 2021 and its expansion to 2 billion monthly users by early 2022. While competition from TikTok for short-form video content is heating up, there is no questioning Instagram’s staying strength, especially as it rolls out new services and improves current ones. Reels have made making and finding videos on the app more accessible, while Instagram Video has been revitalized and expanded to support 60-minute videos.
Comparable to Facebook’s other popular apps, Instagram’s peak posting periods grew in 2021 compared to prior years. Midday involvement on weekdays grew, with peak times lasting from 10 a.m. to 1 p.m., but evenings and weekends continued to offer more chances.
Instagram is still a platform for brand, product, and service discovery. And new or expanded e-commerce features influence how users utilize the application. 44% of users make weekly purchases through the app. Because the platform is based on sharing high-quality photographs, it makes sense to add e-commerce capabilities to the app.
There are limitless ways to engage followers when uploading varied content on Instagram. If a brand’s target demographic is on Instagram, they should not overlook it. Utilize the platform to display products or your brand’s distinctive style through infographics.
Best Time for LinkedIn Posts
LinkedIn is an excellent professional networking platform on the Internet. According to research, the optimum time to post on LinkedIn is around 9 a.m. on Tuesdays and Wednesdays.
However, LinkedIn’s algorithm prioritizes quality, relevance, and trending material over recency, so the time you post may not be as significant on LinkedIn as on other sites.
Choose Your Best Social Media Times
Though knowing the ideal times to post on social media, in general, is helpful, several factors can alter the optimal posting time for your organization. The optimal time to post on social media may vary based on your sector, social calendar and target demographic.
You may have to perform your own data gathering and research to discover the answer. The optimum times to post on social media. Additionally, it can be helpful to know the peak posting periods so that you can publish during off-peak times and have less competition for engagement.
