Digital marketing is a game of tricks and strategy. The best marketers know how to make their content more engaging, how to optimize it so that it gets the most clicks, and how to build trust with the people who see it. Marketing your business online is no different; you need to have a plan in order to succeed. Whether you’re just getting started or looking for new ideas, reading articles about what other digital marketers are doing will help you implement your plan sooner rather than later. Here are some actionable content marketing tips for digital marketers.
Create an editorial calendar
This may seem like a no-brainer, but the first step to effective content marketing is creating an editorial calendar. This will not only help you stay on track and make sure you are reaching your goals, it will also help you build trust with readers. You should also include dates for blog posts, social media posts, or other marketing materials in this calendar as well. By knowing when these things are being published, you know how long people have to interact before they move on to something else.
Show, don’t tell
Many digital marketing company focus on the writing style in their content. They want to show, rather than tell. This is a mistake. Instead, you need to focus on what your audience needs to hear.
Offer advice and create tutorials
One way to make your content more engaging is by offering advice about what people can do for themselves. For example, if you’re a personal trainer, you could offer tips about how people can build muscle mass or improve their diet. You could also create instructional videos that teach your audience how to do stuff like use social media marketing or develop an effective email strategy.
Informative blog posts
Another way to engage your audience is by creating informative blog posts that help them achieve certain goals–whether that be learning a new skill or building a healthy lifestyle habit. You should write blog posts that aren’t sales but instead serve as useful information for readers who are interested in improving their life in some way.
Incorporate video into your content strategy
Video has a massive influence on how people view your brand. People share videos and they watch them, which means that video is a great way to spread your brand across the internet. If you want to grow your business with digital marketing, make sure that you’re incorporating video into your content strategy.
Be transparent about how you make money
If you sell your products or services, it’s easy to understand how your business makes money. But what about the other types of businesses? What about those who make their money by providing information? It’s important to be transparent with your audience so that they know where their money is going. This includes everything from the blog posts and social media posts that are published to the way that they are making money. If people don’t know how you make money, then they won’t trust you. It doesn’t matter if your company has been around for years or is just starting out; transparency is key.
Use surveys to get customer feedback
Use surveys to get customer feedback. Surveys are a great way to collect valuable information about your customers that you can use in your campaigns. They’re also an easy way for you to reach out to new customers and potential customers who might not find it as easy to contact you. You can ask questions like what they thought of the content you published, what they want from your website, and whether they want more content on a specific topic.
Don’t exclude anyone from your marketing mix
A lot of digital marketers seem to think that they can ignore social media, blog posts, and email marketing. They think they don’t have the time to invest in these other platforms. But the truth is that you must use all of your marketing efforts if you want to ensure success.
Social media for example has over 2 billion active users worldwide, so it’s important not to exclude this platform from your marketing mix. If you’re going to produce content for social media, then be sure to share it on your website as well.
Your website will get more traffic when people are looking for information about your brand. You should also be engaging with potential customers through social media and email marketing. You should always try to offer great content that people will want to share on their personal profiles or groups on Facebook and similar platforms like Instagram or Pinterest. If you provide good content in these areas, then they’re likely going to share it with their friends and followers which means more people will view your content offerings and hopefully buy what you sell.
Test everything, and learn from your mistakes
Great content marketing starts with experimentation. The best marketers test their theories and learn from their mistakes so they can create the best possible results. Content marketing is a long-term strategy that requires patience; it doesn’t happen overnight. You will see diminishing returns if you don’t experiment with your content marketing in order to get quick feedback from your audience.
Complement your website with other forms of content Your website should be complemented by blog posts, videos, images, and other forms of content in order to make it more engaging for your audience. By adding different types of media, you won’t only attract new visitors who are interested in the information on your website but also those who are interested in what you have to say overall.
Offer exclusive deals using email marketing This strategy uses email marketing to reach out to people at certain times for exclusive deals or promotions that you would normally not offer online. This can help build trust between the company and its customers and increase engagement as people eagerly await information about new products or services being released on the site.
Wrapping up
Make your content digital
The internet has made it easier than ever to share information. In fact, the average person spends an average of 5 hours a day on the internet and is exposed to more than 3,000 advertisements each year. This means that people are constantly looking for new ways to consume targeted information online. If you want your content to stand out among all the noise, make sure that it’s available digitally.
Be unique
There are millions of pieces of content competing for attention online every week. To stand out from the crowd, you need to have something unique about your content. Find ways to make your brand or products stand out from other companies in your industry. Maybe you host a weekly webinar that focuses on a different topic?
Don’t be afraid to experiment with new tactics
In order to grow and sustain your business online, you need to be cognizant of what methods are working and which ones aren’t (and changing tactics accordingly). Try using different strategies; experiment with adding video or audio into your strategy and see how they perform. It might seem like a lot of extra work at first but it could make all the difference in getting traction for your business online.
