Find out which services are best suited to your business.
Although until a few years ago, being present in the collective memory was a luxury reserved only for a few brands, today, the majority of the general public is connected. Mobile phones and tablets have given us almost continuous access to the digital world. Internet, social networks and other technological advances allow our brand to be a constant part of the daily life of our current or potential customers and users.
This situation allows us to continuously impact our potential, although we must bear in mind that an excess of presence can negatively affect our brand. For this reason, it is necessary to carefully analyze which actions carried out in pursuit of the search or customer loyalty add value and avoid the mere presence of being to be, which can affect our results and irritate users.
For our digital presence to be as optimal as possible, we have the option of going to marketing agencies specialized in digital marketing services that will allow us to leave an indelible mark on our potential clients. These agencies offer us a wide range of options in terms of digital services. Due to its relative youth in the market, the concept of a digital marketing agency can sometimes confuse clients. Activities typical of a classic advertising agency are often attributed to them. And while it is true that in many other cases, advertising agencies have been expanding their services to adapt to the new digital needs of the market. Digital marketing agencies generally specialize in promotional actions within the digital environment.
Inbound Marketing
Inbound Marketing refers to all those non-intrusive marketing techniques that allow us to access new users through various digital marketing actions such as SEO, presence in social networks or content marketing. Inbound is based on an essential issue: providing valuable content to the user, which, as we mentioned at the beginning of this article, should be our leitmotif as a brand.
Inbound Marketing emphasizes the four steps of the purchase cycle: attract, convert, close and delight.
SEO positioning
SEO (English Search Engine Optimization, or search engine optimization) is a marketing strategy that allows us to optimize our website so that it is better positioned in search engine results.
Several studies show that the better positioned our website is in the results of Google and other search engines, the better the impact it will have on the user. Very few people are still browsing page 2 of Google results. They prefer to perform a new search. For this reason, SEO has become an essential tool to achieve the desired objective: to occupy the first position among the results of the searches carried out by users.
SEM positioning
On the other hand, SEM (Search Engine Marketing) consists of carrying out advertising campaigns on the Google network. Therefore, the SEM will allow us to impact the client’s mind, even when he does not actively seek us.
PPC campaigns, or pay per click, allow the advertiser to pay only for those clicks obtained on their ad. In other words, if the possible client does not show interest in the advertisement and does not click on it to receive more information, it will not incur any cost for the advertiser. For this reason, for this type of service, it is vital to create attractive promotions that attract the user’s attention and encourage him to click on the ad.
Social Network Management
One of the pillars of the services of a digital marketing consultant agency is, without a doubt, the management of social networks. Today, due to their great impact and the fact that they do not have initial costs, practically all companies have one or more profiles on social networks. However, feeding and managing these social channels generates a volume of work greater than many companies are capable of absorbing. In addition, the high competition forces companies to innovate in communicating, providing relevant content for the user in an attractive and innovative format.
For all these reasons, outsourcing this type of service to agencies or freelancers has become commonplace. Social networks are one more medium in direct contact with your client, so carrying out professional and adequate management is essential.
Facebook campaigns
As a complement to the management of social networks, it is inevitable to talk about advertising campaigns. Thus, Facebook campaigns are a very interesting option for promoting ourselves since Facebook is the social network with the most users. Therefore, an efficient campaign in this channel can guarantee a significant increase in the volume of interaction and follow-up of the page (and, therefore, of loyal users) and the visit to our website or the capture of leads.
There are various types of campaigns on this social network and others, such as Instagram. To get the most out of them, we must choose the most appropriate according to the objective and the type of client we are targeting.
Content creation
Another of the many services that a digital marketing agency can offer is to help us generate attractive and interesting content that we can use in the different marketing tools or on our social networks. Thus, we will achieve an efficient form of promotion that will help transform users into potential clients.
In conclusion, the wide variety of options offered by a digital marketing agency will surely guarantee an improvement in our digital presence, providing us with optimal results in the actions we develop as a brand.
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